POSTED:October 21, 2026
A new beat for TUDOR: Charlotte De Witte
Techno icon Charlotte de Witte joins the TUDOR family. Discover the fearless spirit behind Born to Dare.
THE SOUND OF DARING
Charlotte De Witte
TUDOR welcomes Charlotte de Witte to its family of daring ambassadors. Renowned for her dark, minimal sound and uncompromising individuality, Charlotte has redefined the boundaries of electronic music, making history on some of the world's biggest stages.
From becoming the first female techno artist to close Tomorrowland's main stage to being crowned DJ Mag's World's No. 1 Techno DJ for seven consecutive years, Charlotte embodies the courage to challenge convention and create her own path.
Like TUDOR, she doesn't follow the rules. She rewrites them.
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£4,160.00
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£4,160.00
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£4,160.00
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£5,460.00
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£5,460.00
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£5,460.00
From £136.50 per month
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£4,160.00
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From £104.00 per month
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£3,980.00
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£3,960.00
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From £99.00 per month
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£5,460.00
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£5,460.00
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£5,460.00
From £136.50 per month
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£3,870.00
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From £96.75 per month
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£4,260.00
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£4,260.00
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£4,260.00
From £106.50 per month
A NEW RHYTHM OF TIME
TUDOR Black Bay 54 Lagoon Blue
For Charlotte, performing techno isn't just about keeping time. It's about marking moments. And on her wrist, the TUDOR Black Bay 54 Lagoon Blue makes a statement as bold and distinctive as her sound.
A striking expression of Swiss watchmaking, the Black Bay 54 Lagoon Blue brings together timeless design and contemporary character, perfectly complementing Charlotte's fearless individuality.
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£3,830.00
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£3,830.00
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£3,830.00
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£2,680.00
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£2,680.00
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From £67.00 per month
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£8,100.00
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£2,680.00
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£2,680.00
From £67.00 per month
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£1,870.00
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£4,600.00
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More than a motto
What does It Mean to Be BORN TO DARE?
TUDOR's BORN TO DARE philosophy is rooted in challenging convention and pushing beyond expectations. Inspired by its heritage, the brand combines traditional Swiss watchmaking with cutting-edge technology, innovation and bold creativity.
Founded by Hans Wilsdorf, the visionary behind Rolex, TUDOR was created to deliver exceptional quality and reliability at a more accessible price point. Today, that pioneering vision continues to shape timepieces that blend timeless design with modern innovation.
Beyond watchmaking, this daring spirit unites TUDOR's ambassadors and partners , from David Beckham and Inter Miami CF to Visa Cash App Racing Bulls.
Charlotte de Witte embodies that same fearless ambition. With her uncompromising sound and determination to forge her own path, she is a natural expression of the BORN TO DARE philosophy.
