Founded in 1929 in the heart of Vicenza, FOPE embodies a refined approach to Italian luxury jewellery. Blending traditional craftsmanship with cutting-edge technology, FOPE’s expert goldsmiths and technicians utilize advanced automation and precision robotics to achieve unparalleled quality in each piece. The brand’s iconic innovations include the revolutionary Flex’it system—a patented technique that incorporates microscopic 18-carat gold springs, giving each piece exceptional flexibility and comfort. Another hallmark is the distinctive Novecento mesh, featuring a soft, intricate weave crafted without the use of soldering. This signature design and innovative craftsmanship set FOPE apart in the realm of luxury jewellery.
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Viky Rader was born in Ukraine and worked as a model for the biggest fashion brands. Today she lives with her large family in Munich, where she founded the brand Viky Rader Studio with the mission to make the fashion world sustainable.
What do you look for in a piece of jewellery?
I usually look for more understated pieces. If I choose something flashy it’s for the evening, when I dare with bolder, stronger pieces like a nice necklace, big earrings or a ring that stands out. You have to be careful though, because like clothes, jewellery can add a touch of class or become excessive.
How do you see the future of fashion?
To use a well-known expression, I would say “Less is more”, or at least that is what I expect. People are rethinking what they want, what they need or what they think is necessary. I think there will be a lot of changes and I am very excited about that. Viky Rader Studio is part of this future.
What is luxury?
For me it is an attitude. It doesn’t just mean buying expensive clothes, bags or accessories. Luxury is an attitude that is reflected in the way you live, eat, think.
The Anywhere, Anytime campaign by FOPE celebrates a profound connection between like-minded individuals—an unbreakable bond that transcends both space and time. At the heart of this campaign is FOPE’s iconic Novecento mesh, which represents a universal language of style and sophistication. This flexible and luxurious mesh design allows wearers to embrace elegance in any setting, seamlessly blending timeless craftsmanship with modern versatility. It’s a testament to FOPE’s vision of everyday luxury, empowering people to express their individuality with effortless elegance.
Captured through the lens of renowned fashion photographer and artist Thomas Lohr, the campaign’s imagery captures the essence of beauty in its most refined form. Known for his meticulous approach and attention to detail, Lohr brings an elevated aesthetic to each image, showcasing the distinctive allure of FOPE’s craftsmanship. Based between London, Paris, Berlin, and New York, Lohr’s work captures a global perspective, resonating with a sophisticated audience.
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